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• The Indian Trade Marks Registry has launched an upgraded Public Search Portal with improved user interface, OTP-based authentication, and advanced search capabilities.
• The registry has implemented procedural reforms and process automation to improve efficiency, transparency, and accountability within the trade mark registration system.
• The upgraded portal is expected to streamline trademark searches for lawyers and compliance officers, making it easier for them to access relevant information.

The Trade Marks Registry under the Office of the Controller General of Patents, Designs & Trade Marks (CGPDTM) has been working towards transforming the Indian trade mark ecosystem into a faster, technology-driven, transparent and user-friendly system for businesses, startups, MSMEs, legal professionals and innovators.

The Indian trade mark ecosystem is undergoing a significant transformation, driven by initiatives aimed at making it faster, technology-driven, transparent, and user-friendly for businesses, startups, MSMEs, legal professionals, and innovators. The Trade Marks Registry under the Office of the Controller General of Patents, Designs & Trade Marks (CGPDTM) has been working towards this goal, going beyond digitizing filing procedures to improve examination quality, reduce pendency, enhance accountability, increase public access to information, and align with international best practices.

The registry's efforts are focused on creating a robust trade mark ecosystem that supports the growth of businesses in India. To achieve this, the Trade Marks Registry has been implementing various procedural reforms and process reengineering initiatives. These measures aim to improve the efficiency and transparency of the trade mark registration system, making it more accessible and user-friendly for all stakeholders.

One of the major developments in this context is the upgraded Trade Marks Public Search Portal. The new portal offers an improved user interface, OTP-based authentication, advanced search capabilities, and integrated access to databases such as Well-Known Marks, the Vienna Classification, International Non-proprietary Names (INNs), and prohibited marks. This upgrade has been effective from July 1, 2026, marking a significant shift from the existing Public Search System.

The upgraded portal is expected to streamline trademark searches for lawyers and compliance officers, making it easier for them to navigate the system and access relevant information. The advanced search capabilities and integrated databases will enable users to conduct more comprehensive and efficient searches, reducing the time and effort required to locate specific trade marks.

In addition to the upgraded public search portal, the Trade Marks Registry has been working on procedural improvements and process automation. Key measures include an updated online search facility for the Classification of Goods and Services, auto-allotment of application numbers, and other efficiency-enhancing initiatives. These reforms aim to reduce pendency, improve examination quality, and enhance accountability within the trade mark registration system.

The implementation of these procedural reforms and process automation is expected to have a positive impact on the trade mark ecosystem in India. By improving efficiency, transparency, and accessibility, the registry is creating a more conducive environment for businesses, startups, MSMEs, legal professionals, and innovators to operate and grow.

Lawyers and compliance officers should monitor the upgraded Trade Marks Public Search Portal for improved user interface, OTP-based authentication, and advanced search capabilities to streamline their trademark searches.

Source: Original reporting via Recent developments at the Indian trademarks registry: Digitisation, transparency, and efficiency