Delhi High Court: Notice Issued on Kangana Ranaut, Vijay Deverakonda Personality Rights Pl

The Delhi High Court on Thursday issued notice on pleas filed by actor and BJP member of Parliament Kangana Ranaut and actor Vijay Deverakonda, seeking the protection of their personality rights.Justice Vikas Mahajan heard preliminary submissions in both matters today, before issuing notice to seek a response from social media intermediaries and entities accused of publishing content violating the actors' personality rights. Justice Vikas MahajanIn his plea, Deverakonda has flagged content that impersonates him, as well as fake endorsements and fake websites that his counsel argued were misleading the public.He has sought the takedown of obscene, defamatory and abusive content, including content created through artificial intelligence (AI), deepfakes and digital manipulation using the actor's personality traits. In the suit, he also flagged that there are mobile apps available on Google Play Store that exploit his personality attributes without his consent. He has also flagged the unauthorised commercial exploitation of his personality rights in the sale of merchandise like t-shirts, mugs and other products.He has sought the takedown of such content and products from Meta platforms, X Corp, Google, Flipkart, Amazon, Meesho and Red Bubble.Senior Advocate Swathi Sukumar appeared for the actor today along with advocates Rahul Kukreja and Sahil Raveen. She took the Court through various online posts that she said violated Deverakonda's personality rights.Swathi SukumarJustice Ma