AG Hilgers: Nebraska Joins FTC Hims Hers Lawsuit on Patient Data

• Nebraska Attorney General Hilgers has joined the Federal Trade Commission and four other states in a lawsuit against telehealth provider Hims and Hers.
• The FTC recently amended its complaint to include these states as co-plaintiffs in the legal action.
• The lawsuit alleges that Hims and Hers engaged in deceptive and unlawful privacy practices.
• Specifically, the complaint claims the company shared consumers' sensitive health information with third-party advertising partners.
• This multi-state legal action was publicly announced on November 12, 2026.

The lawsuit contends that Hims and Hers disseminated this highly personal data to third-party advertising partners, constituting what the plaintiffs describe as deceptive and unlawful privacy practices.

Nebraska Attorney General Mike Hilgers has officially joined a significant legal action targeting the telehealth provider Hims and Hers. This move sees Nebraska aligning with the Federal Trade Commission (FTC) and four other states in a lawsuit that scrutinizes the company's data handling practices. The collaborative effort underscores a growing regulatory focus on privacy within the digital health sector.

The FTC recently updated its existing complaint, formally adding the five states, including Nebraska, as co-plaintiffs in the ongoing legal proceedings. This amendment broadens the scope of the lawsuit, bringing additional state-level enforcement power to the federal agency's case against Hims and Hers. The combined legal force aims to address alleged misconduct by the prominent telehealth platform.

At the heart of the amended complaint are serious allegations concerning the sharing of consumers' sensitive health information. The lawsuit contends that Hims and Hers disseminated this highly personal data to third-party advertising partners, constituting what the plaintiffs describe as deceptive and unlawful privacy practices. This specific accusation forms the core of the FTC Hims Hers privacy lawsuit, highlighting concerns over how telehealth companies manage confidential patient data.

The Nebraska AG Hims Hers complaint, along with those from the other co-plaintiff states, details how the company allegedly mishandled sensitive health data. The practices in question involve transferring private health details to entities whose primary function is advertising, raising questions about the transparency and legality of such data sharing. These allegations point to a potential breach of trust and regulatory guidelines designed to protect individuals' medical privacy.

The involvement of multiple state attorneys general, led by the AG Hilgers FTC Hims Hers lawsuit, signals a significant escalation in regulatory scrutiny over telehealth data sharing practices. This multi-state approach, joining forces with the FTC, emphasizes a collective commitment to enforcing consumer protection laws in the rapidly expanding digital health landscape. The case serves as a clear indicator that companies handling sensitive health data are under increased obligation to ensure robust and transparent privacy protocols.

This action against Hims and Hers, publicly announced on Thursday, November 12, 2026, reflects a broader trend of regulators challenging what they deem deceptive privacy Hims Hers practices. The outcome of this lawsuit could establish important precedents for how telehealth providers are expected to manage and protect consumer health information, particularly regarding interactions with third-party advertising entities. It underscores the critical importance of adhering to strict privacy standards in an era where personal health data is increasingly digitized and shared.

Lawyers advising telehealth providers or companies handling sensitive health data should review their client's data sharing agreements and privacy policies to ensure compliance with FTC guidelines and state consumer protection laws, particularly regarding third-party advertising partners. This case highlights the increasing scrutiny on deceptive privacy practices and the potential for multi-state actions.

Source: Original reporting via Nebraska Attorney General's Office