CMA: UK Impulse Ice Cream Undertakings Released 2026

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Lawyers advising companies in the UK impulse ice cream market, particularly Birds Eye Wall's, Mars UK, and Nestle UK, should note that the Competition and Markets Authority (CMA) has released these long-standing undertakings. This removes previous restrictions on outlet and freezer exclusivity, potentially altering competitive strategies and requiring a review of commercial agreements and market conduct in this sector.

Source: Original reporting via Competition and Markets Authority