Delhi HC restrains Kala Hiran film teaser over Salman Khan's personality rights

• The Delhi High Court restrained the makers of 'Kala Hiran: The Battle for Legacy' from exhibiting, streaming, or uploading the film teaser.
• Salman Khan's counsel argued that the teaser had been deliberately designed to associate the proposed film with his identity and reputation without consent.
• The court emphasized the importance of protecting reputation, stating that loss of reputation is an irreversible loss that must be prevented at all costs.

Any content which causes harm and damage to Plaintiff's formidable and enviable goodwill and reputation must not continue on any platform as by the minute, it is causing irreparable harm.

A Delhi High Court judge has ordered the removal of a film teaser that allegedly commercially exploits Salman Khan's personality rights and reputation. The court restrained the makers of 'Kala Hiran: The Battle for Legacy' from exhibiting, streaming, or uploading the teaser and related promotional content. If the uploaders fail to comply within 24 hours, X, Meta, and Google will be directed to take down the specified URLs. This order comes after Salman Khan's counsel argued that the teaser had been deliberately designed to associate the proposed film with his identity and reputation without consent.

The Delhi High Court has repeatedly recognized personality rights as an intrinsic facet of Article 21 of the Constitution, encompassing the rights to privacy, dignity, and reputation. In this case, Justice Jyoti Singh held that Khan had prima facie demonstrated that the teaser commercially exploited his personality rights without consent or authorization. The court emphasized the importance of protecting reputation, stating that loss of reputation is an irreversible loss that must be prevented at all costs.

This order underscores the significance of safeguarding one's reputation and preventing irreparable harm through commercial exploitation without consent. Lawyers advising celebrities on protecting their public persona and goodwill should take note of this Delhi HC order, which highlights the importance of protecting personality rights. The case also raises questions about the limits of artistic expression and the potential consequences of using a celebrity's likeness or attributes without their consent.

Lawyers advising celebrities on protecting their public persona and goodwill should take note of this Delhi HC order, which underscores the importance of safeguarding one's reputation and preventing irreparable harm through commercial exploitation without consent.

Source: Original reporting via News updates